For PPC marketers judged on generating a return on advertising spend, it’s tempting to focus on bottom-of-the-funnel tactics to generate last-interaction conversions. However, upper funnel advertising ...
If there’s one thing I think we can all agree on, it’s that life’s a journey. And so is marketing and the consumer path to conversion. Similar to every journey, the consumer path to purchase is quite ...
A strategic look at allocating paid media budgets across the funnel, with evidence-backed models and practical guidance for ...
Research from full-funnel programmatic partner Tangoo reveals that social media and streaming TV are the most effective advertising channels for driving brand awareness, with 52 per cent and 47 per ...
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