Unity AI: Unity boss promises casual games by text command

According to Game Developer, Bromberg explicitly spoke of "complete casual games" – so Unity is not promising that blockbuster productions can suddenly be cobbled together via text commands. However, ...

Unity boss claims engine's next generative AI update will let users prompt full casual games into existence just by using natural language

Unity CEO Matthew Bromberg has touted generative AI advances to its game engine that'll soon enable users to "prompt full casual games into existence" just by using natural language. While generative ...
Opinion

Unity Promises Deluge Of New Games Prompted Into Existence By AI As Its Stock Tanks

As reported by GameDeveloper, the new Unity AI beta is planned to launch at the GDC Festival of Gaming in March. In a recent earnings call, Unity CEO Matthew Bromsberg stated, “AI-driven authoring is ...
Business Wire

Unity Announces Enhanced Engine Performance and Stability, New Platforms, and AI-Powered Workflows at GDC 2025

SAN FRANCISCO--(BUSINESS WIRE)--GDC – Unity (NYSE: U), the leading platform to create and grow games and interactive experiences, today announced that developers can expect enhanced performance and ...
GamesIndustry

Unity on AI, new tools, and recovering from the Runtime Fee

To use some technical business parlance, Unity has had an absolutely shocking few years. After establishing itself as the near-de facto game engine for indie and mid-tier developers in the 2010s, it ...

Unity Board Shake Up Highlights Monetization And AI Priorities

Unity Software (NYSE:U) has appointed Bernard Kim as an independent director to its board. Several directors, including founder David Helgason and ironSource co founder Tomer Bar Zeev, are stepping ...