Heather Kelly is the CEO of Next PR, an award-winning, full-service public relations firm with offices across the U.S. For most of my career, public relations has been synonymous with media relations.

Most marketing and advertising agencies depend on team members with specialized skills in specific practice areas to do a large variety of work in-house. With such strong internal bench strength, ...

Within 60 days of the date of the order, agency heads, in consultation with the agency’s senior procurement officials, must submit to the administrator of GSA proposals for GSA to “conduct domestic ...