Ad hijacking occurs when dishonest affiliates create ads almost identical to a brand’s official ads. They copy headlines, text, and display URLs so potential customers assume these ads are legitimate.

High-quality affiliate programs can be a successful part of a comprehensive and sophisticated online marketing program, complementing a PPC program and helping advertisers reach their goals.

This post was sponsored by Bluepear. The opinions expressed in this article are the sponsor’s own. Have you ever seen an ad that looks just like your favorite brand’s ad, but isn’t? Ad hijacking. Ever ...