The way you communicate a printed message can be as important as what you say. You may have created the most unique or compelling message possible, but if the way it's displayed doesn't stop readers ...

When a creative agency pitches an advertising concept for your product, they may create what is known as a moodboard. The moodboard presents the aesthetics and flavor of your brand, as the agency ...

The first quarter of 2006 witnessed the maximum innovations that were seen in the year. It was also seen that 51 per cent of innovative ad layouts were from the publications of North zone. The ...

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Amanda Hicks, director of product for The Washington Post’s Research, ...

Innovative ad layouts in print increased by 3 per cent in 2007 as compared to 2006. Figured Outlined was the most preferred innovative ad layout in print during 2007. Telecom Products sector accounted ...