In the dynamic realm of digital advertising, the efficacy of social media ads, exemplified by platforms such as Meta and TikTok, isn't always optimized for low-funnel events. Often, the root cause of ...

Yelp has introduced more than 20 features to support local businesses, focusing on using artificial intelligence (AI) to simplify ad setup and optimization and create comparison tools. Craig Saldanha, ...

We are only a few weeks away from a major change in the structure of the Facebook ad campaign platform. Just two years after introducing the option for advertisers to optimize their campaign budget, ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Berlin-based SponsorPay, a five-year-old mobile advertising-technology ...

There are many ways to optimize your ads on Facebook to maximize your returns. But the best way to maximize your investment is to always test different strategies. Let's take a look at the options ...

Two years after Instacart made its first major push into ad tech, the company is launching more products that follow the playbook written by other major online ad platforms. Two new tools, called ...

Retail media is experiencing a major shift as brands increasingly recognize the value of reaching consumers at critica ...

Every advertiser knows the value of using microsegmentation to target audiences most likely to buy a product. But only the savviest online advertisers know the inherent downfall of that approach – and ...

Maximizing return on ad spend (ROAS) in Google Ads is crucial for driving profitability. However, without revenue data, PPC ...

Improvements to Nextdoor Ads Manager continue to position Nextdoor as an indispensable platform to reach hyper local audiences at scale with maximized efficiency Improvements made to Nextdoor Ads ...