Ad Manager is designed to help advertisers sell and display ads, and if any ad inventory goes unsold, Google is happy to fill it with its own through AdSense. Stephen Shankland worked at CNET from ...

For the first time publishers have access to comprehensive advertising software resulting in immediate revenue increases and reduction of unnecessary fees BOULDER, Colo., Oct. 14, 2024 /PRNewswire/ -- ...

Managing ad campaigns can be daunting and laborious. Once campaigns are launched you need to actively manage them by monitoring and making adjustments on a regular basis. This, along with other ...

Buddy Media has acquired London-based Brighter Option, a maker of social ad management software. Terms of the deal were not released. The acquisition will enable Buddy Media to “combine social ...

Digital ad management software firm Fluency has closed a $40m Series A round of funding, which it will use to enhance its automation and agentic AI capabilities, and to accelerate new integrations ...

For the first time publishers have access to comprehensive advertising software resulting in immediate revenue increases and reduction of unnecessary fees Traditional sales houses can appear ...